Warner Bros Consumer products’ (WBCP) sales process had not been updated for a number of years and several generations of new sales executives have joined the company across all EMEA offices. In addition the market place had just changed and selling has recently become a much more sophisticated exercise. In that internal and external context, WBCP’s management acknowledged the need to provide support to all EMEA sales Executives in order to improve individual & collective performance.
The overall purpose of the programme was to create a Warner Way of Selling that all commercial staff could identify with, embrace, put into practice and maintain in order to improve collective as well as individual performance.
Core statement
As a coaching, consulting and training company, we respond to client needs worldwide where strategic changes or operational improvements demand behaviour change at individual, team and corporate levels.
Most companies don't fail for lack of talent or strategic vision - they fail for lack of execution. In leading businesses today, success is 5% strategy and 95% execution.
Article in the spotlight
Media
Creating the Warner Way of Selling
Implementing competency management
Our client is a TV Network in The Netherlands, active with different brands and is part of one of the largest entertainment companies in the world. The company faced several challenges concerning Human Ressources Management.
Research
Video
Video "Realignment conversation"
