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All issues of Vision Research Briefing[1]

Corporate societal responsibility 2009

Why 50% of employees think their company’s performance is failing…


Date: 03/2009 - issue 20
Complete survey* - in English (PDF, size: 1MB) 
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Executive summary:
Deutsch English Nederlands
Français Czech Slovak 
Polish    

4 findings from the survey

  1. Employees are doing it for themselves - and are watching. People are actively engaged in ‘PSR’ or ‘personal societal responsibility’ – at home. Waste separation is most common – (65% practice it). And people are busy in the kitchen. 73% buy food because it is in season, 53% because locally sourced. However, only 13% deliberately choose non-meat. Still, 33% do select ‘fair trade’ or organic options. Only 18% choose environmentally-friendly transport or use green electricity. 35% make formal donations to NGO’s, however. And PSR practitioners are particularly critical of CSR.
  2. A glass half empty and half full. Corporate performance is divided. Around 50% are operational or exemplary. The other 50% are not. Companies are most exemplary in the Human Resources area of People, (employment, recruitment and retention) - 39%. Only 21% are so when it comes to the Planet, however. And only 23%, when it comes to Profit.
  3. Hungry for more. In all areas – People, Planet and Profit – there are serious gaps between the practice employees seek and experience. Less-experienced employees (younger?) are the most dissatisfied. Company size, or international status, has little effect on satisfaction levels.
  4. What I really want... Excellence is most demanded in the People dimension. Specifically “training” (96% expect it systematically, with external trainers), and “fair labour agreements”, (79% want a “broad collective labour agreement giving space for individual solutions”). The next most-wanted practices concern the Planet: 60% of people want their company to practice the belief that “the economy and ecology are one, taking responsibility”, and Profit: 59% want it to practice the credo that “long-term competive advantage depends on the efficient use of resources”. The latter three practices – labour agreements, an integrated economy/ecology and the efficient use of resources, also display the biggest gaps per dimension...

[1] Vision Research Briefing is a Krauthammer publication. Three times per year, we perform research into trends which capture the interest of our market. One of the issues is 'Krauthammer Observatory' an annual survey exploring employee expectations and experiences of management behaviour. The research - and the insights we present - are now continuously exposed to the press.


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