Our driving principles linked to

communication and relationships

Good communication does not come naturally to everyone 
Each of us uses words, expressions and attitudes which are unique to ourselves and which do not necessarily carry the same meaning for another person. Misunderstandings are therefore, in a sense, 'normal'.

Our perception of reality is not reality 
Our behaviour towards the world is dictated not by what it is, but by our perceptions. Since these are coloured by our personal reference systems, we can state that no one person possesses the 'right' vision.

Every message takes place on two levels: content & relationship 
All communication conveys two kinds of information. One concerns facts, feelings and opinions: 'content'. The other expresses something about the rapport between the people involved: 'relationship'. This relationship often dominates the content.

The results of communication lie in the response we receive 
The reactions to our communication help us to evaluate its appropriateness. If our primary expectations are not met, it is chiefly up to us, as communicators, to select a different mode of expression.

All behaviour originates in a positive motive for the Self 
Human beings are constantly seeking to satisfy their most fundamental needs; if they do not succeed in a positive manner, they will try - most often unconsciously - to succeed in a negative manner.

In every relational difficulty the responsibility lies with everyone involved 
Any communication problem is due to a dysfunction in the relationships between all involved in the dynamic. No single individual can resolve the problem independently.

For more information about Krauthammer theory, please download

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Our driving principles linked to

personal development and learning

We have all the necessary resources for our own personal development 
Each of us possesses a particular talent – one which may be waiting to reveal and express itself; our personal limiting beliefs are often the biggest obstacle.

We learn through experience
Adopting new behaviour is largely dependent upon practice in day-to-day reality; what starts out as a simple technique can subsequently become a new attitude, one which is both personal and genuine.

The expression of our full potential requires confrontation with others 
The image we hold of ourselves often differs from that held by those who surround us; honest and exacting feedback allows for more accurate self-knowledge.

All failure can be a source of progress 
Every conflict, error or unattained objective carries the information on which future success can be built.

All training and coaching in human behaviour demands the highest ethical standards from the person delivering it. Integrity, and the freedom of choice of everyone involved must be guaranteed and preserved throughout.