Sales management and coaching


From recruitment to a full-service HR provider through new consultative sales behaviours

Our best people on the case

Rob Westgeest

Rob Westgeest

Independent trainer

We Sense

Founded in 1968 in Leiden, Luba was one of the first staffing companies in the Netherlands. Today, the company operates through a local network of 50 offices. Traditionally, Luba’s market positioning was recruitment and placement services to small to medium enterprises. As Luba’s management aimed to broaden their offering and become a trusted HR partner for their clients, a change in its current client approach was needed.  

We Bridge

Several workshops were held together with the Luba management team to assess the current situation. It was soon determined that the implementation of a new sales process was required if Luba wanted to change from being a supplier to a partner for its clients. During these workshops, the Krauthammer consultants and the Luba management framed the new sales process, following the principles of consultative-based selling (believing in partnerships and being an advisor for their clients).

We Design

Krauthammer designed a 5-day training for the management team to enable them to manage and coach employees on the new sales process. Programme elements for sales were first contact, value proposition, objections handling and active references. In the part of managing and coaching, topics like setting objectives, feedback, employee motivation and delegation were covered. 

We Facili'train

In addition to the management team, consultants and branch managers also followed a 4-day sales programme focused on active references.

In total, 30 employees were trained.

After the training, boot camps were organised in order to keep up with the learnings and experiences that were made. The topic of each session is defined by the group, composed of branch managers and consultants. The Krauthammer consultant acts here like a facilitator.

You Drive

The programme led to an observable improvement in the quality of client conversations. The sales process is used on daily basis, and like a compass to make adjustments if results don’t appear. Furthermore, due to the better collaboration between consultants and brand managers, Luba has been able to capitalize on cross-selling opportunities.

Other cases you may find interesting

Coaching a new Management Committee to operate quickly as one team

The newly appointed Management Committee of Clariant’s Global Business Services Organisation (GBS) had to act as a real team as from day one. To cope with this challenge they embarked on a 10 months high performing team journey.

Establishing leadership in a competitive multi-cultural environment

AdNovum, a Swiss software engineering company continued to grow. In addition to the general challenges associated with growth advanced leadership skills for line and project managers were needed. A leadership training with special attention on multicultural communication also addressed topics such as “goal setting” and “employee motivation”.

Included in the learning journey of AdNovum:

How a change in behaviour and attitude of client facing employees leads to higher client satisfaction

André Koch wanted its sales force and back office to increase their customer orientation. Two learning journeys were designed: a sales workshop, and a programme for the back office focusing on telephone skills.

Zaujaly vás naše programy?

Chcete se nás na něco zeptat nebo potřebujete poradit? Zavolejte nám na telefonní číslo +420 602 505 974 nebo nám napište.