Freek Dijkstra

Freek Dijkstra

Training Consultant

Country of residence: Netherlands
Languages spoken: Dutch, English, French


About Freek Dijkstra

An energetic and analytical individual, Frederik is committed to growing organisations to their highest potential through individual change. During his 20+ years in business and senior management before joining Krauthammer, he acquired a unique blend of people and sales management skills, which now form the foundation for his effectiveness as a consultant and trainer. His core competence lies in developing winning sales teams and strategies. Focusing on sales & business development programmes at Krauthammer, Frederik has helped many organisations manage current challenges by translating their strategy into a pragmatic sales approach. One of Frederik’s ‘highlight’ projects was designing and coordinating a successful sales programme for a major chemical supplier. Developed when the global sales organisation was in the process of making the change from product selling towards value creation, the programme involved multiple languages and cultures and included multicultural negotiations, managing complexity, dealing with uncertainties and multiple client interfaces.

Passionate about the following learning journey elements

Business facilitation

Fostering communication through structure and behaviours

Class room training

Class room training

Essential time to practice and learn through role and real plays in a face to face and online environment.

Recent client cases


Building global commercial excellence through an international sales programme

AkzoNobel Performance Coatings launched a strategy of growth with implications for the sales force. A global sales management training was needed to not only communicate the changes taking place, but also to train sales managers with skills they need for their redefined role.

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