Sales September 08, 2015

Just 15 mins can Link you in !

Increasing your opportunities through networking

Updated May 30, 2018  

With more than 560 million users globally, LinkedIn has become a very valuable sales tool. As a sales professional, you can use it to broaden your network, learn more about your clients, identify prospects, connect with decision makers, gain important industry insights, and ultimately enhance your sales performance.

But when time is tight and your schedule is packed, how can you make the most of this business-oriented social platform? The good news is that you don’t need hours to start unlocking the benefits. By fitting/squeezing in just 15 minutes a day, you can set yourself up for sales success. Here’s how:

First things first 

Before starting a daily 15-minute routine, put your basics in place. Think about why you are on LinkedIn and prioritize what you want to achieve. What’s most important to you? Do you want to expand your reach? Generate leads? Find prospects? Learn more about the market? Use this information to focus your routine.

Then think about your target audience and how you can grab their attention.
Spending some time in the beginning to customise your homepage will help streamline your LinkedIn routine later. Tailor your feed, as well as notifications, to only focus on items aligned to your aims.
Review your profile and skills section. Can it be improved? Does it stand out from the crowd? Do you need an updated photo? (A professional photo is one of the best strategies to get noticed.) Is your summary up-to-date and does it include a “call to action”? Do your best recommendations appear first?

Now, take a look which groups your customers and peers belong to. Join the ones that support your objectives and enable you to actively contribute.

The 15 minute strategy 

You should start your daily 15-minute routine by checking and responding to messages. This will keep you in touch with your connections and strengthen relationships.

Then take a quick look at your notifications. Respond to connection requests, thank those who have accepted your requests and congratulate connections who have started new jobs etc.

Check your profile views and follow up on relevant ones. Respond to group discussions or make a note to do so later.

Most importantly, send out a connection request whenever you meet somebody new or when you are a second connection. And personalise it if you don’t know the person that well.

If you still have time, post a status update that’s professional and thought-provoking.

Be strategic 

Use your 15 minutes on LinkedIn strategically. Track your progress over three, six and 12 months, and make any necessary adjustments. When you use LinkedIn in a smart, targeted way, the few valuable minutes you spend will show in your sales performance and help you gain over your competitors.

With thirty minutes or more you can ...   

  • Establish yourself as a thought leader: Use "LinkedIn Answers" to share your expertise by answering users’ questions.
  • Expand your network: Click on the “Advanced Search” function for an overview of your network. Take a closer look specifically at your second line connections. These are people connected to your direct, first line connections and they may also be able to add value to your network. LinkedIn enables you to connect with them by asking a first line contact to introduce you.

     When doing so:

  • Create an attention-grabbing, but professional subject line
  • Remind your first line connection how you are connected
  • Be open about the intention behind your request
  • Be gracious and not pushy
  • Offer to make introductions on their behalf
  • Create your own group: If you’d like to tackle a thought-provoking topic not covered by other groups, start your own. Make it industry-specific and invite well-connected people to join. Depending on the group's growth, you can start thinking about adding free webinars and hosting face-to-face networking events in time.

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