Managing a key account is a big responsibility. After all, damaging or losing a key account can have a profound effect on annual commercial figures. You’re well suited to carrying this responsibility because you have a unique talent for unifying business opportunities and interests and a genuine interest in entering into meaningful relationships. Despite this talent - or perhaps because of it – you’ve noticed the complexity of key account management increasing. The number of highly professional players you need to positively influence in your own organisation, and in the customer’s organisation, is growing, maintaining relationships is becoming subordinate to the quality of your business sense and your abilities with multi-level account management. And last but not least, the competition is getting more and more skilled at sitting around the table with innovative propositions. It’s time to take a critical look at yourself and master the latest best practices, tools, and concepts.
Who's it for
Key account managers and senior account managers focused on long-term account development or strategic clients and people who want to strengthen their role as an account manager, connector, or business developer.
This learning journey is made for enthusiastic participants who are willing to consistently invest 2 days per month in their professional development for 7 months. The approach here is 'learning while earning', so that at the end of the journey you’ve already achieved concrete business results by applying new insights.
- For you personally: a long-term and intensive relationship with customers, concrete and unquestionable contributions to the growth and realisation of the client's ambitions, and realisation of commercial growth for your own organisation. In short: creating and capitalising on commercial opportunities and delivering added value to the customer will mean very satisfied internal and external stakeholders.
- For your organisation: an exceptionally good understanding of important customers, creation of solid commercial opportunities, and an effectively managed internal and external network aimed at achieving desired results. This stimulates customer satisfaction, the business, and the long-term relationship or partnership with the customer. The outcome is a positive effect on the sales costs, the margin, and the retention and development of important customers.