Key Account Management

Growth of strategic accounts. It’s time to take a critical look at yourself and master the latest best practices, tools, and concepts.

5 days
Dutch
5 months

Managing a key account is a big responsibility. After all, damaging or losing a key account can have a profound effect on annual commercial figures. You’re well suited to carrying this responsibility because you have a unique talent for unifying business opportunities and interests and a genuine interest in entering into meaningful relationships.

Despite this talent - or perhaps because of it – you’ve noticed the complexity of key account management increasing. The number of highly professional players you need to positively influence in your own organisation, and in the customer’s organisation, is growing, maintaining relationships is becoming subordinate to the quality of your business sense and your abilities with multi-level account management.

And last but not least, the competition is getting more and more skilled at sitting around the table with innovative propositions. It’s time to take a critical look at yourself and master the latest best practices, tools, and concepts.

For who?

Key account managers and senior account managers focused on long-term account development or strategic clients and people who want to strengthen their role.

After completing the training you can

For you personally: a long-term and intensive relationship with customers, concrete and unquestionable contributions to the growth and realisation of the client's ambitions, and realisation of commercial growth for your own organisation. In short: creating and capitalising on commercial opportunities and delivering added value to the customer will mean very satisfied internal and external stakeholders.
For your organisation: an exceptionally good understanding of important customers, creation of solid commercial opportunities, and an effectively managed internal and external network aimed at achieving desired results. This stimulates customer satisfaction, the business, and the long-term relationship or partnership with the customer. The outcome is a positive effect on the sales costs, the margin, and the retention and development of important customers.

To find out how we can help create customised solutions for your team and organisation.

Programme

Day 1

Setting the scene…
Selecting Key Accounts with the right potential.
Analysing your Key Account(s) for deep knowledge and finding real and new opportunities.
Creating a value proposition they can’t refuse.
Capturing your Key Account Plan for multi purposes.
Managing my future results.

Day 2

Setting the scene…
Selecting Key Accounts with the right potential.
Analysing your Key Account(s) for deep knowledge and finding real and new opportunities.
Creating a value proposition they can’t refuse.
Capturing your Key Account Plan for multi purposes.
Managing my future results.

Day 3

Reporting on results achieved.
Qualifying first!
Understanding the customer’s reasons and desire to change.
Gaining insight into the playing field.
Creating a compelling Value Proposition with your customer that makes the difference.
Running effective sales meetings.
Managing my future results

Day 4

Day 5

Reporting on results achieved.
Transforming your KA’s into proactive lead generators.
Demonstrating your personal added value with new insights / solutions proactively.
Bridging differences for commercial success.
Managing the account to grow the business.
Managing my future results.

Learning tools

Learning goals discussion with manager

In a one-to-one meeting, the participant and their manager discuss and define the goals to be reached with this training
Only if the participant knows what the manager and the employer is expecting from him, they can work towards the expected results

Application in daily life

The most important point to profit from the learning journey: apply your learnings!
Action plans are defined already in the training room to allow the participant to evaluate his progress against his own standards in daily life

Intense classroom training

Lively, interactive training days are the backbone of the learning journey.
Positive confrontation and feedback stimulate to change the behavior.
Interaction within the group allows to learn from peers in a safe yet challenging environment

E-learning Modules and videos

Provides insight into own behavioural strengths and challenges.
A common, simple language is created that helps people better understand themselves and adapt their behaviour towards others.
Blends perfectly with the Krauthammer learning methodology to create identification.

Memo Card App

Smart and easily accessible reminders of key lessons learned.
Customisation possible.

361° online self & peer evaluation

Online survey which gives participants a clear view on the impact of their own behaviors.
Gets stakeholders around the participant involved in the learning journey.
Creates favorable conditions to give and receive feedback.

Inspiring locations

This training is currently only offered as part of our customised solutions. Please contact us for more information.