Managing a key account is a big responsibility. After all, damaging or losing a key account can have a profound effect on annual commercial figures. You’re well suited to carrying this responsibility because you have a unique talent for unifying business opportunities and interests and a genuine interest in entering into meaningful relationships.
Despite this talent - or perhaps because of it – you’ve noticed the complexity of key account management increasing. The number of highly professional players you need to positively influence in your own organisation, and in the customer’s organisation, is growing, maintaining relationships is becoming subordinate to the quality of your business sense and your abilities with multi-level account management.
And last but not least, the competition is getting more and more skilled at sitting around the table with innovative propositions. It’s time to take a critical look at yourself and master the latest best practices, tools, and concepts.
For who?
Key account managers and senior account managers focused on long-term account development or strategic clients and people who want to strengthen their role.