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Solution Selling Essentials

Provide relevant solutions to the customer. Increasingly, selling is the result of offering valuable solutions to the customer. To discover these opportunities, you need to connect with customers.

  • 4 months
  • 4 days
  • Dutch
  • EUR 3700.00 (excl. VAT)

Are you ready to radically overhaul your sales style? Or is selling a new profession and you want to learn more about a modern and future-proof approach? Aren’t you into superficial conversations and transparent sales techniques? Then this is definitely the right program for you.

Increasingly, selling is the result of offering valuable solutions to the customer. To discover these opportunities you need to connect with customers. By co-design you build solutions together with the customer. In the end the customer decides to opt for cooperation because he trusts you now.

During this program you will learn how to work with your client in 4 steps: Connect, Construct, Close and Conquer.

For who?

Sales people / account managers who want to change their style and approach, indirect sales people such as Technical Support, Marketing, Commercial Office.

After completing the training you can

  • For you personally: better focus on customer potential and meaningful opportunities, (price) negotiations become easier, your sales turnover grows, intensive and long-term cooperation with the customer and a clear increase in the number of very satisfied customers.
  • For your organization: less transactional sales - more sales based on good understanding of the customer, long-term customer relationships, proactive use of the network, more meaningful meetings with customers and prospects, good flow in the commercial pipeline, retention of margins, more desired assignments


  • Setting the foundation for sales success.
  • Mastering the fundamentals of connecting communication.
  • Transforming your clients into proactive lead generators.
  • Create focus on the right clients and activities.
  • The power of positive influencing.
  • Generating meetings as the first step towards new business
  • Reporting on results achieved.
  • Knowing your client and their situation.
  • The golden rules to motivate the client to buy.
  • Differentiating ourselves by communicating value to the other.
  • Running effective sales meetings.
  • Reporting on results achieved.
  • Presenting a compelling offer.
  • Closing the deal 1 - Know how to close the deal.
  • Closing the deal 2 - Handling objections.
  • Closing the deal 3 - Becoming a true business partner.
  • Develop professional assertiveness.
  • Reporting on results achieved.
  • Mastering the art of neuro-communication in sales
  • Managing the account to grow the business.
  • Using Social Selling to generate leads.
  • Personal action plan.

Learning Tools

  • In a one-to-one meeting, the participant and their manager discuss and define the goals to be reached with this training
  • Only if the participant knows what the manager and the employer is expecting from him, they can work towards the expected results
  • Lively, interactive training days are the backbone of the learning journey.
  • Positive confrontation and feedback stimulate to change the behavior.
  • Interaction within the group allows to learn from peers in a safe yet challenging environment
  • The most important point to profit from the learning journey: apply your learnings!
  • Action plans are defined already in the training room to allow the participant to evaluate his progress against his own standards in daily life
  • Smart and easily accessible reminders of key lessons learned.
  • Customisation possible.
  • Online survey which gives participants a clear view on the impact of their own behaviors.
  • Gets stakeholders around the participant involved in the learning journey.
  • Creates favorable conditions to give and receive feedback.

Inspiring locations

NH Amersfoort
Stationsstraat 75
3811 MH Amersfoort

Training days
Nov 10, 2022
Dec 15, 2022
Jan 26, 2023
Feb 23, 2023


EUR 3700 (excl. VAT)
nhow Rotterdam
Wilhelminakade 137
3072 AP Rotterdam

Training days
Nov 24, 2022
Jan 24, 2023
Feb 21, 2023
Mar 21, 2023


EUR 3700 (excl. VAT)