Advanced Value Selling

Next level tools and concepts for maximum sales effectiveness. Adding value by selling a good solution is one. But it is only truly 'next level' if you can offer your client a unique and fully customer-specific value proposition.

  • 4 days
  • English
  • 4 months
  • See locations

Adding value by selling a good solution is one. But it is only truly 'next level' if you can offer your client a unique and fully customer-specific value proposition. The impact of this way of selling is enormous. The customer sees you as a trusted advisor and he knows exactly how your value proposition contributes to realizing the ambitions of his organization. This means that your proposition is of strategic value, which guarantees a long, competition-proof cooperation with the customer.

We are convinced that only sales that have been achieved in this way lead to long-lasting results and customer loyalty. Future sales success requires an under the skin approach and intensive collaboration with the customer.

To act on this level of commercial professionalism, you as an account manager have to be able to set up a dynamic and interactive sales / consultancy process. All this forms the basis of a distinctive and customer-specific proposition in which the unique value for the customer is quantified and substantiated with evidence.

For who?

This program is suitable for commercial professionals who have mastered the basic skills and already have a lot of 'sales miles' because you have 4-40 years of commercial experience.

After completing the training you can

  • The manager as role model/example - constructive interpersonal communication
  • Improved control of ones-self, others and the business, also in turbulent times – priority-setting and re-alignment
  • Reinforced employee engagement and development – empowering delegation, feedback, goalsetting, coaching for observable impact
  • Time and productivity gains – better preparation, inspiring and challenging meetings, ownership for actions
  • A healthy flow of initiatives – solicitation and involvement
  • A sustainable culture - aligning employee values and ambitions with those of the company
Contact us

To find out how we can help create customised solutions for your team and organisation.




Learning tools

Learning goals discussion with manager
Learning goals discussion with manager
  • In a one-to-one meeting, the participant and their manager discuss and define the goals to be reached with this training
  • Only if the participant knows what the manager and the employer is expecting from him, they can work towards the expected results
Application in daily life
Application in daily life
  • The most important point to profit from the learning journey: apply your learnings!
  • Action plans are defined already in the training room to allow the participant to evaluate his progress against his own standards in daily life
4LS evaluation
4LS evaluation
  • Online survey to measure behavioral practices of a person or an organization in an objective and comparable way
  • Benchmark measurement to evaluate which behaviors need attention during training or coaching
Intense classroom training
Intense classroom training
  • Lively, interactive training days are the backbone of the learning journey.
  • Positive confrontation and feedback stimulate to change the behavior.
  • Interaction within the group allows to learn from peers in a safe yet challenging environment
E-learning Modules and videos
E-learning Modules and videos
  • Provides insight into own behavioural strengths and challenges.
  • A common, simple language is created that helps people better understand themselves and adapt their behaviour towards others.
  • Blends perfectly with the Krauthammer learning methodology to create identification.
Memo Card App
Memo Card App
  • Smart and easily accessible reminders of key lessons learned.
  • Customisation possible.

Inspiring locations



  • Kasteel De Hooge Vuursche (Koetshuis)
  • Hilversumsestraatweg 14
  • 3744 KC, Baarn
  • Netherlands
Training days
  • 25/11/2021
  • 06/01/2022
  • 03/02/2022
  • 10/03/2022
EUR 3690.00 (excl. VAT)